Hi there. I’m Seth.

I spend lots of time thinking about how to make our company, Rival IQ, better for our customers and our employees. Given how much time we spend on it, it is a good thing my co-founders, Seth Pollack, John Clark, and T.A. McCann are fun guys.

While not working, I’m probably hanging out with my wife, Julie Letchner, and our three (!) little boys at some playground in Seattle.

In a previous life, I started V2Green, an EV smart-charging technology company. I got to play with cars and electronics everyday, and it was really a ton of fun. Read about our 2008 acquisition by Gridpoint here.

In the more distant past, I earned a PhD from CSE at the University of Washington in 2006 building silicon imagers that could perform massively parallel dimensionality reduction in low-power analog circuity.  If you think this has nothing to do with the silly amount of time I spend on digital marketing and social media these days, you’d be right.

I absolutely love to cook, probably second only to eating, or maybe talking.  I can really talk.